Free Resources for Business Owners Who Want Better Results on Social Media
Every resource here was built around the questions business owners ask most: What to post? How to write it? How to plan it?
Déavi Marketing
Déavi Marketing
Déavi Marketing Déavi Marketing
The Caption Formula Card
You spend time creating the content.
You pick the visual, write something, post it, and nothing.
No comments, no DMs, no clicks.
Most of the time it comes down to the same 3 things. No hook, or poor hook, means they never read it further the first line. No clear value means the just skip the post. No CTA means even the ones who liked it do nothing with it.
The Caption Formula Card gives you the exact 3-part structure - 4 hook types, 5 value styles, and 5 ready-to-use CTAs, with real examples so you can see how it works, not just read about it. Keep it open every time you write.
What's inside:
4 hook types with templates and examples
5 value styles and when to use each one
5 ready-to-use CTAs
Quick rules to remember
A full caption example showing hook, value and CTA in action
The 4-Week Content Calendar
A ready-to-use 4-week content calendar with Canva templates, topics, hooks, CTAs, captions, and a guide on how to use everything.
Who it's for: Business owners who know they need to post but never know what, when, or how.
Inside you'll find:
4 weeks of content topics planned out for you
Hooks and CTAs written and ready to adapt
Caption guidance so every post has a point
Canva templates to match - branded, clean, and ready to use
A guide walking you through how to put it all together
Most business owners don't have a content problem. They have a structure problem, but they don't know it yet. These resources exist to change that.
What People Are Saying
"Erika Plepyte is so delightful to work with that I want everyone to know about her [...] She listens and then comes up with content that perfectly highlights our brand. She’s given us great visibility."
Janet Tanguay, The Hammock Way of Life"Having the pleasure to work with Erika was truly a remarkable experience! Her strategic thinking and innovation in Social Media Marketing were top-notch, matched by her professionalism in delivery."
Jyotika, Total Drinks"Erika has values and mixes creativity with strategy. She'll never push you into doing something that's not aligned with your values, instead, she'll always find a solution to make your marketing feel doable and comfortable."
Morgane Rose, Sales Copywriter & SEO StrategisFAQs
-
Yes. No hidden upsell, no paid course attached to it. Just download it and use it.
-
For business owners who put effort into their captions but still see no engagement, no new followers, and no DMs. This card walks you through the exact structure that changes that.
-
Soon. Subscribe to our newsletter and you'll be one of the first to know when it drops.
-
The workbook is currently being tested with a selected group of people. It's not available publicly yet, but subscribe to our newsletter and you'll be one of the first to know once it goes live.
-
Yes. More resources are in progress. Follow @deavimarketing on Instagram or check back here to see what's new.
